Who we help
what we do
From internal teams to agency partners
We help corporate clients - their Chief Communications Officers, Chief Marketing Officers, and specialized research teams - answer tough questions and plot a winning path forward.
And we help agency partners do their best work for their own clients - with the confidence that comes from knowing the research has guided their process.
And we help agency partners do their best work for their own clients - with the confidence that comes from knowing the research has guided their process.
From exploratory qual to validating quant
Our research is customized to our clients' needs - tailoring an approach to the answers and strategies that we're after.
Qualitative Research
Qualitative Research
- Focus groups - in-person and virtual
- IDIs - in-person and virtual
- Community-based research
- Remesh groups
Quantitative Surveys
Quantitative Surveys
- Online panels
- SMS / postcard
- Voter list
- Employee / customer lists
Practice areas
Communication Strategy & the creative process
Leverage insights to create a communication strategy and creative executions that resonate with your target audience.
Issue advocacy & PR Polling
Leverage research to better advocate for your cause and convince key stakeholders, and to raise awareness among target audiences.
workplace wellness & corporate culture
Invest in your organization's greatest resource: the people who get the work done. Determine your org's current wellness levels and create a plan to optimize them.
Reputation monitoring & strategy
Monitor your organization's reputation from all angles, and reap the benefits of a reputation strategy based on data, not on gut feelings.
Welcome to Lupiani Insights&Strategies
We are a strategic research and consulting firm that provides valuable insights and innovative strategies to help our clients achieve their goals.
Where We're from and where we're going
This firm was born from the same competitive, political spirit that was at the heart of Benenson Strategy Group, where Natalie Lupiani and partners spent a number of years working on research that helped shape the world around us.
Our work is defined by a commitment to quality and actionable research-based strategies that help our clients win.
Our culture is inclusive and equitable. Lupiani Insights&Strategies is a woman and disabled veteran-founded and led firm.
Our work is defined by a commitment to quality and actionable research-based strategies that help our clients win.
Our culture is inclusive and equitable. Lupiani Insights&Strategies is a woman and disabled veteran-founded and led firm.